Category: Job

Top 9 Ways To Brand Your Small Business

10/12/2015

Define Your Brand
Review the services that your business offers. Define your brands character and what sets you apart in the marketplace

Think Of Your Brand As A Person
We all have individual characteristics, beliefs and values. Define the unique characteristics of your brand and have an understanding of how your brand will behave.

Take Into Account What Drives Your Business
Some things that will help develop your brands positioning and identity will be finding out ; Who are your brands “heroes” ? What does it believe in ?

Focus On Building Long Term Relationships
Position yourself with integrity by being honest with who your company is , its capabilities and its values. Be transparent with what drives your company.

Be Consistent
Solidify business character with consistency so that customers are aware what to expect every single time.

Make the Company's Key Messages Work Together
There is no need to continually reiterate the same message in different ways over and over again. Let the themes of your company flow together.

Be Yourself
It is easy to fall into the trap of what the big businesses are doing. Avoid that urge by carving out your own identity. The customer trend is to find something unique and authentic.

Stand For Something That YOU Believe In
Large companies are shackled with the inability to be flexible. Many times this leaves them catching up to to new trends. Be daring .

Perpetually Consider Your Branding
Never water down your branding position or discount your message. Offer more instead of slashing prices for fear of losing business.

I would love to hear your thoughts, suggestion or additions. Please comment and share !

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7 Easy Steps to improve your interviewing skills

8/6/2015

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In today's competitive job market, presenting yourself effectively during an interview is crucial for securing your desired position. Whether you're applying to a large corporation or a small independent firm, your ability to make a lasting impression will determine your chances of getting hired. In this article, we will guide you through seven easy steps to enhance your interviewing skills and increase your chances of success.

Preparation is Key: To make a strong impression, start by dressing appropriately and paying attention to your grooming. Arrive at the interview location ahead of time, allowing yourself a few moments to compose yourself. Remember to turn off your phone to avoid any distractions.
Additionally, research the company thoroughly. Familiarize yourself with their mission, values, and recent achievements. Being knowledgeable about the organization demonstrates your genuine interest and enthusiasm.

Stay Calm and Confident: As the interview begins, enter the room with confidence. Maintain eye contact, offer a firm handshake, a friendly smile, and a polite greeting. Sit only when invited to do so, and express your gratitude for the opportunity to be interviewed.
Ensure that you start the conversation on a positive note and set the right expectations.

Highlight Your Skills and Accomplishments: During the interview, respond to questions succinctly and honestly. Showcase your skills, experiences, and achievements, emphasizing what you can contribute to the company. Instead of focusing solely on what the company can offer you, demonstrate how you can add value and contribute to their success.
If you lack experience, emphasize your eagerness to learn and grow. Put yourself in the employer's shoes and consider what qualities they might look for in a potential employee.

Ask Thoughtful Questions: Don't be afraid to ask questions during the interview. This shows your genuine interest in the role and allows you to gather valuable information. Inquire about the company culture, team dynamics, or future projects to demonstrate your enthusiasm and engagement.
If faced with an overly dominant interviewer, politely remind them that the conversation should be a two-way exchange, allowing you to share your qualifications and insights.

End on a Positive Note: As the interview nears its conclusion, ensure that you have covered all necessary points. However, avoid discussing salary and benefits during this initial stage. Save those discussions for when you receive a job offer.

Summarize your strengths and highlight your positive attributes. Express your gratitude once again for the interviewer's time and consideration. Leaving a lasting positive impression is crucial.

Follow-Up with a Thank-You Note: After the interview, take the time to send a thoughtful thank-you note to the interviewer. Express your appreciation for the opportunity to meet and reiterate your interest in the position. This gesture demonstrates professionalism and leaves a favourable impression.

Make sure to find out the appropriate contact person for any follow-up inquiries or to inquire about the hiring decision.

Mastering the art of job interviews is a vital skill for career advancement. By following these seven essential steps, you can improve your interviewing skills and increase your chances of securing your dream job. Remember to prepare thoroughly, stay calm and confident, highlight your skills and accomplishments, ask thoughtful questions, end on a positive note, and follow up with a thank-you note. With practice and persistence, you will refine your interviewing skills and stand out among other candidates. Good luck on your journey to success!

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Top 9 Ways To Brand Your Small Business

7 Easy Steps to improve your interviewing skills

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