<![CDATA[GRAVITY CLASS CONSULTING - Blog]]>Thu, 30 Jan 2025 02:30:19 -0800Weebly<![CDATA[The Ultimate Guide to Building an Unforgettable Customer Experience in Your Nightclub]]>Mon, 02 Oct 2023 17:00:00 GMThttp://gravityclassconsulting.com/blog/the-ultimate-guide-to-building-an-unforgettable-customer-experience-in-your-nightclubWelcome back to another invaluable instalment on the Gravity Class Consulting blog. Last time, we talked about the intricacies of scaling your nightclub business, and today we are zooming into one of the most critical aspects of that process: customer experience. With over 40 years in business scaling, we understand that customer experience is not just a buzzword; it's the lifeblood of any successful nightclub.
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Why Customer Experience Matters
In an industry as competitive as nightlife, your patrons have countless options on where to spend their evening. What will make your establishment stand out is not just the drinks you serve or the DJs you book, but the total customer experience you provide.

The Atmosphere
Interior Design
From the moment patrons walk through the door, they should be entering a different world. Consider elements like lighting, colour schemes, and furniture. Each should be contributing to the overall atmosphere you aim to create.

Sound and Acoustics
Music is a cornerstone of nightlife. However, the sound should not just be loud; it should be clear, crisp, and well-balanced. Invest in a good sound system and perhaps even an acoustic consultant.

Staff Training
Your staff are the face of your business. Invest in hospitality training programs to ensure that every team member knows how to deal with various situations and customer types.

Emotional Intelligence
Train your staff to read customers. The ability to gauge a customer's mood and preferences is an invaluable skill in hospitality.

Loyalty Programs
Creating a customer loyalty program is a proven method for retaining customers. Whether it's a simple stamp card or an advanced app-based point system, find what works for you.

Leveraging Technology
Point-of-Sale Systems
Modern POS systems do more than just process payments. They can track customer preferences and generate reports that offer valuable insights.

Mobile Apps
An app can offer a direct line of communication between you and your patrons. Send them real-time updates on special events, offers, and more.

Building an unforgettable customer experience is a multifaceted endeavor that involves a range of strategies from interior design to staff training. In a competitive industry like nightlife, going the extra mile to please your customers is not just advisable; it’s essential.

Are you ready to transform your nightclub's customer experience but don't know where to start? Gravity Class Consulting is here to help. With over 40 years of experience, we specialize in tailored strategies to elevate your business. Contact us today to learn how we can assist you in making your nightclub the go-to spot for an unforgettable night out.

Thank you for reading another post from Gravity Class Consulting. Stay tuned for more expert advice on scaling your business to exceptional heights.
]]><![CDATA[The Art of Scaling Your Nightclub Business]]>Fri, 08 Sep 2023 21:36:59 GMThttp://gravityclassconsulting.com/blog/the-art-of-scaling-your-nightclub-businessScaling a business is a challenging endeavour in any industry, but for nightclubs, it's a unique tightrope act. Between managing your entertainment offerings, keeping up with licenses and regulations, and providing an unforgettable customer experience, there's a lot on your plate. At Gravity Class Consulting, we've been helping businesses, including nightclubs, elevate their operations for over 40 years. This comprehensive guide will explore how to strategically scale your nightclub business for long-term success.
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Understand Your Current Position
Before you aim for the stars, you need to know where you stand. Analyze your current performance metrics such as foot traffic, profitability, and customer satisfaction. This will provide you with a baseline from which to grow. Tools like SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis can help you get an in-depth understanding of your internal and external environment.

Develop a Strategic Business Plan
The blueprint for scaling any business is a well-thought-out strategic plan. For nightclubs, this could include expanding the range of services, like introducing a VIP area, or diversifying entertainment offerings to attract different audiences. Factor in scalability in every aspect, from supplier contracts to staffing.

Optimize Team Efficiency
Staffing is critical in the nightclub industry. Your employees should not only be efficient but also trained to handle the unique challenges that nightlife can present. From conflict resolution to providing top-notch service, your team is your best asset in scaling your business. Implement ongoing training programs to keep them at the top of their game.
In today's digital age, a strong online presence can be the make-or-break factor for your nightclub. Invest in a user-friendly website, engage with your audience on social media, and don’t underestimate the power of online reviews. Targeted digital marketing campaigns can also significantly boost your visibility and attract a larger crowd.

Secure Financing
Scaling your business will inevitably require financial investment. This could be for renovating your existing space, hiring additional staff, or rolling out new services. Understanding your financial options—from bank loans to investor funding—will be key in securing the capital you need to expand.

Streamline Operations
Efficiency is the backbone of scalability. Look into automating certain aspects of your operations, from inventory management to reservations. This not only cuts down costs but also frees up your team to focus on what really matters: providing an exceptional experience for your guests.

Embrace Technology
From POS systems that expedite customer service to state-of-the-art sound systems, technology can play a significant role in scaling your nightclub business. Adopting the latest technology solutions can offer a robust framework that supports growth.

Measure, Adapt, Repeat
Once you've put your scaling strategies into action, the work is far from over. Continuously monitor performance metrics and gather customer feedback. This will help you tweak your strategies in real-time, adapting to both challenges and opportunities that come your way.

​Scaling your nightclub business is both an art and a science. It requires a strategic approach, underpinned by a strong understanding of both your market and your own operational capabilities. By focusing on your team's efficiency, boosting your online presence, and adopting scalable business practices, you can set the stage for lasting success.At Gravity Class Consulting, we specialize in offering tailored strategies to meet your unique business needs. With our help, you can not only scale your nightclub but transform it into an industry leader.

Are you ready to take your nightclub business to the next level? Contact us at Gravity Class Consulting for a personalized consultation tailored to your specific needs. Let us help you elevate your business and achieve exceptional results. Reach out now to set the stage for your business's booming success!
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Feel free to reach out to us. Your success is one call away.
]]><![CDATA[Social Media Marketing Demystified: A Beginner's Guide]]>Fri, 30 Jun 2023 14:00:00 GMThttp://gravityclassconsulting.com/blog/social-media-marketing-demystified-a-beginners-guideIn today's digital age, social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. However, navigating the world of social media marketing can be overwhelming, especially for beginners. In this beginner's guide to social media marketing, we will demystify the process and provide you with essential tips and strategies to kickstart your social media journey and achieve success.
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  1. Define Your Goals: Before diving into social media marketing, it's crucial to define your goals. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost sales? Having clear and measurable objectives will guide your social media strategy and help you track your progress along the way.
  2. Understand Your Target Audience: To effectively reach and engage your audience, it's essential to understand their demographics, interests, and preferences. Conduct market research, analyze customer data, and use social media analytics to gain insights into your target audience. This understanding will enable you to create content that resonates with them and drives meaningful interactions.
  3. Choose the Right Platforms: With numerous social media platforms available, it's important to select the ones that align with your business goals and target audience. Each platform has its unique features and audience demographics. Focus on platforms where your target audience is most active and tailor your content to suit each platform's strengths.
  4. Develop a Content Strategy: A well-defined content strategy is the backbone of successful social media marketing. Determine the types of content you will create, such as informative blog posts, engaging videos, visually appealing images, or interactive polls. Plan a content calendar to ensure consistency and maintain a balance between promotional and value-driven content.
  5. Engage and Interact: Social media is not just a one-way communication channel. Actively engage with your audience by responding to comments, messages, and mentions. Encourage conversations, ask questions, and show genuine interest in your followers. Building meaningful connections will foster loyalty and increase brand advocacy.
  6. Utilize Visual Content: Visual content is a powerful tool to capture attention and drive engagement on social media. Incorporate eye-catching images, videos, and infographics into your content strategy. Use professional-quality visuals that align with your brand identity and storytelling.
  7. Leverage Influencer Marketing: Influencer marketing has gained significant traction in recent years. Collaborating with influencers in your industry can help expand your reach and build credibility. Identify influencers who align with your brand values and have a genuine connection with your target audience. Develop authentic partnerships that benefit both parties and create compelling content together.
  8. Analyze and Optimize: Regularly monitor your social media performance using analytics tools provided by each platform. Analyze key metrics such as engagement rate, reach, click-through rate, and conversions. Use these insights to optimize your strategy, identify what works best, and make data-driven decisions to improve your social media presence.
  9. Stay Consistent and Authentic: Consistency is key in social media marketing. Maintain a regular posting schedule and ensure your content aligns with your brand voice and values. Authenticity is highly valued by social media users, so be genuine, transparent, and build trust with your audience.
  10. Stay Updated with Trends: Social media is constantly evolving, with new features and trends emerging regularly. Stay updated with the latest trends, algorithm changes, and best practices. Experiment with new formats, such as stories, live videos, or user-generated content, to keep your social media strategy fresh and engaging.

    Social media marketing can seem daunting at first, but with the right approach and strategies, you can effectively leverage these platforms to achieve your business goals. By defining your goals, understanding your audience, developing a content strategy, and engaging auth

]]><![CDATA[Creating a Memorable Dining Experience: The Key Ingredients]]>Fri, 23 Jun 2023 14:30:00 GMThttp://gravityclassconsulting.com/blog/creating-a-memorable-dining-experience-the-key-ingredientsDining out is not just about satisfying hunger; it's an opportunity for people to indulge in a memorable experience. As a restaurant owner or manager, it's crucial to go beyond serving delicious food to ensure that your guests have an extraordinary dining experience. In this blog post, we will explore the key ingredients that contribute to creating a memorable dining experience for your customers. By focusing on these elements, you can elevate your restaurant's reputation, build customer loyalty, and set yourself apart from the competition.
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  1. Warm and Welcoming Atmosphere: The ambiance of your restaurant sets the stage for a memorable dining experience. Pay attention to lighting, decor, and music to create a warm and welcoming environment. Choose a style that aligns with your restaurant's concept and target audience. Whether it's cozy and intimate or vibrant and energetic, make sure the atmosphere complements the overall dining experience you want to deliver.
  2. Impeccable Customer Service: Exceptional customer service can turn an ordinary meal into an unforgettable experience. Train your staff to be attentive, knowledgeable, and friendly. Encourage them to anticipate guests' needs and provide personalized recommendations. Going the extra mile to ensure customer satisfaction, such as offering complimentary treats or surprises, will leave a lasting impression.
  3. Menu Innovation and Quality: Craft a menu that showcases both creativity and quality. Offer a diverse range of dishes to cater to different tastes and dietary preferences. Incorporate seasonal ingredients, unique flavour combinations, and visually appealing presentations. Ensure that each dish is prepared with care and consistency to maintain high-quality standards. Regularly update your menu to keep it fresh and exciting for repeat customers.
  4. Attention to Detail: The little things can make a big difference in creating a memorable dining experience. Pay attention to the details, such as elegant table settings, polished silverware, and stylish presentation of food and beverages. Train your staff to be attentive to guests' needs, such as refilling water glasses, promptly clearing plates, and offering warm towels after meals. It's the thoughtful gestures that leave a lasting impression.
  5. Engaging and Knowledgeable Staff: Your staff should be more than just order takers. Encourage them to engage with guests, share interesting anecdotes about the menu items, and provide insights into the restaurant's culinary philosophy. A knowledgeable staff adds depth to the dining experience and creates a sense of trust and authenticity. Invest in regular training sessions to enhance their product knowledge and service skills.
  6. Seamless Service Flow: A smooth service flow is essential for a memorable dining experience. Ensure that the timing of courses is well-coordinated, minimizing long waits between courses. Train your staff on efficient communication and coordination between the kitchen and the dining area. Aim for seamless transitions throughout the dining journey, leaving guests feeling well taken care of.
  7. Surprise and Delight: Create moments of surprise and delight to exceed your guests' expectations. This could include unexpected amuse-bouches, palate cleansers, or complimentary tastings. Consider special promotions, themed events, or chef's table experiences to offer unique and memorable encounters. These surprises add an element of excitement and leave a lasting impression on your guests.

Creating a memorable dining experience requires a combination of factors that go beyond just the food on the plate. By focusing on a warm and welcoming atmosphere, impeccable customer service, menu innovation and quality, attention to detail, engaging and knowledgeable staff, seamless service flow, and surprising and delighting your guests, you can ensure an unforgettable dining experience. Strive to consistently deliver exceptional experiences that keep customers coming back and sharing their positive experiences with others. Remember, a memorable dining experience is the recipe for success in the competitive restaurant industry.
]]><![CDATA[Crafting a Standout Cocktail Menu: Tips for Mixology Excellence]]>Fri, 23 Jun 2023 14:30:00 GMThttp://gravityclassconsulting.com/blog/crafting-a-standout-cocktail-menu-tips-for-mixology-excellenceA well-curated cocktail menu can be a powerful tool for any bar or restaurant, enticing patrons and elevating their overall dining experience. As a mixologist, the art of crafting unique and delicious cocktails is your specialty. However, creating a standout cocktail menu requires careful thought, creativity, and a deep understanding of your target audience. In this blog, we will share valuable tips and insights to help you achieve mixology excellence and craft a cocktail menu that leaves a lasting impression on your guests.
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Know Your Audience: Understanding your target audience is crucial when designing a cocktail menu. Consider the demographics, preferences, and tastes of your clientele. Are they more inclined towards classic cocktails or experimental, innovative blends? Conduct surveys, interact with customers, and gather feedback to gain insights into their preferences. This knowledge will guide your menu creation process and help you tailor your offerings to their desires.
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Embrace Seasonality: Seasonal ingredients can add a touch of freshness and excitement to your cocktail menu. Incorporate fruits, herbs, and flavours that are in season to create unique and memorable drinks. By embracing seasonality, you not only enhance the taste and quality of your cocktails but also demonstrate your commitment to using fresh, high-quality ingredients.

Strive for Balance: A well-crafted cocktail should exhibit a harmonious balance of flavours. Experiment with different combinations of sweet, sour, bitter, and savoury elements to create a well-rounded experience for your guests' taste buds. Ensure that each cocktail on your menu has a balanced profile, avoiding overwhelming flavours that may overshadow other ingredients.

Play with Presentation: Presentation plays a vital role in creating an exceptional dining experience. Elevate your cocktail menu by incorporating visually stunning and unique presentations. Experiment with garnishes, glassware, and creative serving techniques to capture your guests' attention and enhance their overall enjoyment.

Offer Variety: While showcasing your creativity is important, it's equally crucial to provide a diverse range of options on your cocktail menu. Include a mix of classic cocktails, signature creations, and variations that cater to different tastes and preferences. This variety ensures there is something for everyone, increasing the appeal of your menu and attracting a broader customer base.

Collaborate with Local Suppliers: Support local businesses and infuse regional flair into your cocktail menu by collaborating with local suppliers. Source ingredients from nearby farms, distilleries, or breweries to create unique, locally-inspired concoctions. Not only does this give your menu an exclusive touch, but it also fosters a sense of community and sustainability.

Engage in Mixology Trends: Stay updated with the latest mixology trends and techniques to keep your cocktail menu fresh and exciting. Experiment with new ingredients, infusions, and methods such as barrel-aged cocktails, molecular mixology, or artisanal ice. Introducing innovative techniques and staying ahead of trends will captivate your guests and position your establishment as a trendsetter in the industry.

Train and Educate Staff: The success of a standout cocktail menu goes beyond the recipes themselves. Ensure your staff is well-trained and knowledgeable about the cocktails on offer. Educate them about the ingredients, flavour profiles, and proper techniques to prepare and serve each drink. A well-informed and passionate team will enhance the overall guest experience and leave a lasting impression.

Crafting a standout cocktail menu requires a blend of creativity, understanding your audience, and staying in tune with industry trends. By employing these tips for mixology excellence, you can create a cocktail menu that leaves a lasting impression on your guests. From seasonality and balance to variety and presentation, every element plays a crucial role in elevating the overall dining experience and establishing your bar or restaurant as a go-to destination for exceptional
]]><![CDATA[Effective Bar Marketing Strategies: Filling Up Seats and Glasses]]>Fri, 16 Jun 2023 17:18:32 GMThttp://gravityclassconsulting.com/blog/effective-bar-marketing-strategies-filling-up-seats-and-glassesRunning a successful bar requires more than just serving great drinks. To ensure a steady stream of customers and keep those glasses clinking, effective marketing strategies are essential. We will explore proven bar marketing techniques that will help you attract patrons, create buzz, and ultimately fill up your seats and glasses. Whether you're a new bar owner or looking to revamp your marketing efforts, these strategies will give your establishment the competitive edge it needs.
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  1. Know Your Target Audience: Understanding your target audience is crucial for effective bar marketing. Consider the demographics, preferences, and interests of your potential customers. Are you targeting young professionals, sports enthusiasts, or a niche market? Tailor your marketing efforts to appeal directly to your target audience.
  2. Build an Engaging Online Presence: In today's digital age, having a strong online presence is a must. Create a visually appealing and user-friendly website for your bar. Utilize social media platforms like Facebook, Instagram, and Twitter to connect with your audience, share enticing visuals, and promote upcoming events or drink specials. Engage with customers through regular posts, respond to comments, and encourage user-generated content to foster a sense of community.
  3. Host Unique Events and Theme Nights: Organizing special events and theme nights can draw new customers and create a buzz around your bar. Consider hosting trivia nights, live music performances, comedy shows, or themed parties. Collaborate with local artists, bands, or performers to add an extra touch of excitement. Promote these events through your website, social media platforms, and local event listings to maximize attendance.
  4. Loyalty Programs and Special Offers: Rewarding your loyal customers can help build brand loyalty and keep them coming back. Implement a customer loyalty program that offers incentives, such as discounts, free drinks, or exclusive access to special events. Create limited-time offers or happy hour deals to attract new customers during slower periods. Encourage customer referrals by offering incentives for bringing in friends or colleagues.
  5. Collaborate with Influencers and Partnerships: Partnering with local influencers, bloggers, or relevant businesses can amplify your bar's reach. Identify influential individuals in your area who align with your brand values and target audience. Invite them for a complimentary experience at your bar and encourage them to share their positive experiences with their followers. Collaborate with neighbouring businesses to cross-promote each other, such as offering joint promotions or hosting events together.
  6. Engage in Community Outreach: Showcasing your bar's involvement in the community can enhance your reputation and attract socially-conscious customers. Sponsor local charity events, sports teams, or cultural festivals. Participate in local food or drink festivals to increase your visibility. Engaging in community outreach not only builds goodwill but also creates opportunities for networking and expanding your customer base.
  7. Encourage User-Generated Content: Harness the power of user-generated content by encouraging customers to share their experiences on social media using branded hashtags. Run photo contests or giveaways to incentivize customers to capture and share their favorite moments at your bar. Display a social media wall or dedicated area where customer posts are showcased, creating a sense of community and social proof.

Effective bar marketing is essential for attracting customers, increasing footfall, and ensuring a thriving business. By knowing your target audience, building an engaging online presence, hosting unique events, implementing loyalty programs, collaborating with influencers, engaging in community outreach, and encouraging user-generated content, you can create a buzz around your bar and fill up those seats and glasses. Stay consistent with your marketing efforts, adapt to changing trends, and always strive to exceed customer expectations. Cheers to a successful and thriving bar!
]]><![CDATA[7 Simple Ways to Make Your Life More Productive]]>Thu, 09 Apr 2020 06:07:31 GMThttp://gravityclassconsulting.com/blog/7-simple-ways-to-make-your-life-more-productive
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What are your goals and aspirations? What do you hope to achieve in your personal and professional life? Take a moment to reflect on these questions and consider the following steps to maximize your productivity and make significant progress towards your objectives:
  1. Define your goals: Clarify what you want to accomplish in the short-term and long-term. By having a clear understanding of your objectives, you can align your actions with your desired outcomes.
  2. Create a plan: Develop a well-structured plan that outlines the specific tasks and actions required to reach your goals. Take the time to plan your day in advance rather than figuring it out as you go. This approach will help you stay focused and make the most of your time.
  3. Eliminate time-wasting activities: Identify and eliminate activities that do not contribute to your goals. Minimize distractions, such as excessive phone use, aimless internet browsing, or idle conversations. By staying disciplined and focused, you can maximize your productivity and accomplish more within the limited time available.
  4. Seek assistance and delegate tasks: Remember that you don't have to do everything on your own. Delegate tasks to others when possible and ask for help when needed. Collaborating with others and leveraging their expertise can save time and enable you to achieve better results.
  5. Embrace an early start: Consider waking up early to give yourself a head start on the day. Many successful individuals find that starting their day early allows them to accomplish more while enjoying a sense of tranquility and focus before the demands of the day set in.
  6. Cultivate your ability to focus: Practice staying fully engaged and focused on the task at hand. Set specific time intervals, gradually increasing them, during which you concentrate solely on your work without distractions. Over time, your ability to sustain focus will improve, leading to heightened productivity.
  7. Prioritize tasks effectively: Not all tasks are equally important or impactful. Identify the tasks that will have the most significant impact on your goals and focus your energy on those. Prioritizing effectively ensures that you invest your time and effort where they will yield the greatest results.
Remember, productivity is not about being busy; it's about being efficient and purposeful with your time. By understanding your goals, creating a plan, staying focused, and prioritizing tasks, you can make the most of your time and accomplish what truly matters to you.
]]><![CDATA[Setting Clear Objectives]]>Sun, 08 May 2016 16:59:35 GMThttp://gravityclassconsulting.com/blog/setting-clear-objectives
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Your insights on setting and achieving goals are valuable. The steps you've outlined provide a clear framework for developing effective objectives. Here are a few thoughts and suggestions to enhance the process:
  1. Consider the importance of relevance: In addition to being specific, measurable, attainable, result-oriented, and time-bound, objectives should also be relevant to your overall vision and values. Ensure that the objectives align with your long-term goals and contribute to your personal or organizational growth.
  2. Break down larger goals into smaller milestones: If you have significant goals, it can be helpful to break them down into smaller, manageable milestones. This approach allows for a sense of progress and accomplishment along the way, boosting motivation and maintaining focus.
  3. Regularly review and adjust objectives: As you progress towards your goals, it's essential to review and adjust your objectives periodically. This evaluation allows you to ensure they are still relevant, realistic, and aligned with any changes in circumstances or priorities.
  4. Incorporate flexibility: While setting specific objectives is important, it's also crucial to be flexible and adaptable. Sometimes unexpected challenges or opportunities arise, and being open to adjusting your objectives can lead to even greater success.
  5. Celebrate achievements: Acknowledge and celebrate each milestone or objective that you accomplish. Recognizing your progress and celebrating achievements can provide a sense of satisfaction and motivation to continue pursuing your goals.
Remember, setting effective objectives is just the beginning. Taking consistent action, staying focused, and adapting when necessary are key to achieving your goals. By following a well-structured process and regularly evaluating your objectives, you can make meaningful progress and experience personal and professional growth.
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]]><![CDATA[Are you a boss or are you a leader ? ]]>Tue, 09 Feb 2016 13:04:34 GMThttp://gravityclassconsulting.com/blog/are-you-a-boss-or-are-you-a-leader
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I would love to hear your thoughts, suggestion or additions. Please comment and share ! 

www.gravityclassconsulting.com Facebook Twitter Blog
]]><![CDATA[Top 9 Ways To Brand Your Small Business]]>Mon, 12 Oct 2015 19:15:57 GMThttp://gravityclassconsulting.com/blog/top-9-ways-to-brand-your-small-business
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Define Your Brand 
Review the services that your business offers. Define your brands character and what sets you apart in the marketplace 

Think Of Your Brand As A Person 
We all have individual characteristics, beliefs and values. Define the unique characteristics of your brand and have an understanding of how your brand will behave. 


Take Into Account What Drives Your Business 
Some things that will help develop your brands positioning and identity will be finding out ; Who are your brands “heroes” ? What does it believe in ? 


Focus On Building Long Term Relationships 
Position yourself with integrity by being honest with who your company is , its capabilities and its values. Be transparent with what drives your company.


Be Consistent 
Solidify business character with consistency so that customers are aware what to expect every single time.


Make the Company's Key Messages Work Together 
There is no need to continually reiterate the same message in different ways over and over again. Let the themes of your company flow together.


Be Yourself 
It is easy to fall into the trap of what the big businesses are doing. Avoid that urge by carving out your own identity. The customer trend is to find something unique and authentic.


Stand For Something That YOU Believe In 
Large companies are shackled with the inability to be flexible. Many times this leaves them catching up to to new trends. Be daring .


Perpetually Consider Your Branding 
Never water down your branding position or discount your message. Offer more instead of slashing prices for fear of losing business. 

I would love to hear your thoughts, suggestion or additions. Please comment and share ! 

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