There was a time all you had to do was make a Facebook event invite you friends and you were certain to have a packed house . As more and more promoters decided they would jump on that bandwagon the effectiveness of the whole thing wained. Suddenly all you friends were inundated with a ton of daily invites. The average user of Facebook has become numb to the whole thing .
Couple that with the fact Facebook itself put a stop to mass invites this past March. Businesses are hard pressed to get patrons to their major events and there are a plethora of promoters who will charge you to promote your event for a fee . Then their is Facebook itself who convince many that the only way to get to all you friends is to pay THEM . I'm not really mad at them there though. It is their platform . They should have been making money of this thing ten years before they actually rolled this out .
So the question of the day is -
How do we effectively promote events and venues to the masses ?
I suggest to most of my clients a simple and inexpensive way to utilize their actual Facebook network . Simply utilize the "share" feature on an event . The more fans and admins in the network the better. Have them to also "share" the event as well. Once the event is shared a few times you will then notice it showing up in news feeds. Before you know it a well written event spreads like a wheel rolling downhill instead of the stress of being pushed uphill.
www.gravityclassconsulting.com
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Couple that with the fact Facebook itself put a stop to mass invites this past March. Businesses are hard pressed to get patrons to their major events and there are a plethora of promoters who will charge you to promote your event for a fee . Then their is Facebook itself who convince many that the only way to get to all you friends is to pay THEM . I'm not really mad at them there though. It is their platform . They should have been making money of this thing ten years before they actually rolled this out .
So the question of the day is -
How do we effectively promote events and venues to the masses ?
I suggest to most of my clients a simple and inexpensive way to utilize their actual Facebook network . Simply utilize the "share" feature on an event . The more fans and admins in the network the better. Have them to also "share" the event as well. Once the event is shared a few times you will then notice it showing up in news feeds. Before you know it a well written event spreads like a wheel rolling downhill instead of the stress of being pushed uphill.
www.gravityclassconsulting.com
Facebook Twitter Blog
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